The name Demag is synonymous within the worlds of crawler and all-terrain cranes and has a rich brand heritage. The relaunch of Demag at the Bauma show in Germany represented an exciting moment in the construction calendar.
Our “A Legend is Reborn” campaign was created with two central objectives: to generate interest in Demag in the run up to Bauma and to provide product details once the machines were unveiled. We achieved this with a series of unique messages via specific email campaigns which directed traffic to a microsite.
