As the only sprayer manufacturer that designs, builds and maintains their machines entirely in-house, Bateman Sprayers have always had a competitive edge. A desire not simply to succeed, but to lead from the front. And truly stand out in their field. Our job was to turn this into a winning brand story that uniquely reflected their unrivalled passion and unequalled teamwork. Challenge accepted.
We began with a brand workshop, which revealed that while renowned for their innovation and quality, it was the company’s team ethic that most stood out. An ethic that ensures that whatever the size of operation, whatever the climate, you can be sure Bateman always has your back. This led to our ‘Keeping the wheels turning’ positioning and F1-inspired ‘Team Bateman’ branding, which provided a unique way to unite Bateman employees and enthusiasts while securing pole in terms of creative stand out. Win-win.
720% increase in Facebook reactions since rebrand.
Fleet orders have accelerated in the UK and Eastern Europe.