In The Driving Seat
Interview with Ali Bottom, Director of Group Marketing, Witham Group
I’m responsible for all the Marketing and Communications of the
Witham Group. This involves strategic opportunities
for all our business and corporate partnerships.
In detail I am responsible for internal and external
communications, PR and Media, online and digital
customer engagement as well as event organisation,
sales support strategy, brand development, product
range promotion, corporate identity, environmental
policies and fulfilment, core values of the business,
corporate hospitality, exhibitions and shows,
internal events and fundraising as well as website
development – Phew! , and oh yes…. I’m also the
The most enjoyable part of my role is helping customers/colleagues improve business and
help more people with tools or information I provide.
The least enjoyable part of my role is spinning too many plates and running out of time.