I’m responsible for In a nutshell I’m responsible for the development, implementation and execution of the marketing strategy for SANY UK & Ireland to drive brand awareness, attract new customers and help retain the ones we have.
This involves online and offline communications such as social media, website development, email marketing, digital advertising campaigns, printed media and PR, as well as brand development, exhibition and event management, sales and dealer support.
I only joined the company five months ago. I am the first Marketing Manager that SANY has ever employed in the UK, so there’s lots to do as I’m currently just a team of one! But I’ve always loved a challenge.
The most enjoyable part of my role is I thoroughly enjoy being part of the SANY UK & Ireland team. Although we are expanding rapidly the team is still relatively small, so we all have a real part to play in shaping the company and that’s really exciting. It’s a great time for me to have joined the business, I have the opportunity to make the role my own.
The least enjoyable part of my role is Accepting there are only so many hours in a day and not always being able to achieve what I want as quickly as I’d like.
