In The Driving Seat
Interview with Jamie Harthoorn, Global Digital Marketing Manager,
I’m responsible for all aspects of digital communications at Terex Cranes. I manage our website and
social media platforms as well as drive the development of any online campaigns including email marketing,
advertising, microsites, etc.
The most enjoyable part of my role is the dynamic nature of digital. The world of digital is constantly
evolving, and it keeps the role interesting. It can be a challenge to keep on top of the trends, but it’s also
exciting when you can surprise your customers with something new and buzzworthy. My favorite thing to
do is take a step back and brainstorm with the team.
The least enjoyable part of my role is the
complexity of marketing to a global audience. Don’t
get me wrong – I love working with our customers
and team members around the world, but it adds
a layer of complexity and increases the potential
for miscommunication, especially when it comes