Rear view mirror: LIFT e-zine
In 2015 Terex Cranes approached us to help them
solve a problem. Their quarterly PDF magazine
was not being read, the company wanted to
engage with global customers, dealers, Terex staff
and brand enthusiasts. The result: “Lift”.
“Lift” captured the very essence of the Terex Cranes
brand. Produced quarterly across four regional editions in eight languages, “Lift” was a mobile and
tablet responsive e-zine. We managed each edition
from concept, design and build through to mailing via
Terex’s Pardot automation platform.
Our solution enabled Terex Cranes to engage with its
customer and fan base, increase enquiries and drive
sales. Readership increased by 75%.