What is your business goal?
TThe most successful campaigns are driven by a clear commercial objective.
What is the role for advertising?
The most effective campaigns set out how communications will help solve the business objective.
How strong is the product?
Product quality is important, but be ruthless with product differentiation, keep it relevant.
What about trying something different?
Few products are judged on performance more than vehicles. Bring that innovation into the marketing mix, find a different perspective.
How do you legislate for varying customer journeys?
View the customer journey as a road map with various entry points. Communications interact and overlap, every touchpoint can be a beginning.
Are you ready to measure?
Long and short term data strategies provide actionable insights. It is vital that whatever the measurement tools, they must be in place up front.
Vehicles are our specialist subject
Whatever the vehicle type, we use our unique expertise and experience in the sector to help automotive brands activate awareness and accelerate sales.
For a free consultation contact Phil Westwood: phil@gsbd.co.uk