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Keep your dealers engaged by design ››
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January 9th 2015
Green Square has just completed the first responsive design edition of “Lift” the journal for Terex Cranes.
Previously published as an interactive PDF, “Lift” is now a web-based e-zine that captures the very essence of the Terex Cranes brand through online content.
Featuring the latest news from Terex Cranes, customer job-site features, in-depth product reviews plus editorial and events information, “Lift” provides the perfect solution for Terex Cranes to communicate their brand message and interact with customers.
In total we created twelve regional editions which were translated into eight languages. Additionally, Green Square handled the Terex Cranes database management and mailing of “Lift” to subscribers.
Green Square’s Creative & Managing Director Philip Westwood commented: ‘The development of “Lift” into a responsive, platform based e-communication enables Terex Cranes to interact with customers like never before.
‘Developing “Lift” into its new guise has taken many hours of dedicated professionalism by both the Green Square team and our partners in the Terex Cranes marketing teams across America and Germany. I think the end result reflects this and everyone concerned should be justly proud. But there’s no time to rest on our laurels as we are already preparing for the next edition!’
