A guiding principle for brands ››
Are you ready for GDPR? ››
Be the reel deal in 2018 ››
Do you need social media? ››
Plan for a successful video ››
Engagement through innovation ››
Keep your dealers engaged by design ››
Are we nearly there? ››
Inside out ››
History 'is' the making ››
Branding ››
Thoughts ››
Inside ››
Outside ››
Posted April 12th 2018
Every brand has its own individual story. The secret is to give your story meaning, make it engaging, relevant to your market, and then communicate it consistently and regularly.... READ MORE ››
Posted February 13th 2018
New legislation governing how organisations will collect, manage and use their data in future will be upon us in a little over four months time. General Data Protection Regulation (GDPR) will forever change the way that organisations work with the data of their customers and indeed potential customers... READ MORE ››
Posted January 4th 2018
Over the Christmas break I was able to find a few days to go fishing on my beloved River Test. During one of the many tea breaks in the fishing hut I was asked by a fellow angler what I do for a living? He suggested that going fishing must be a million miles away from running a busy brand communications agency... READ MORE ››
Posted November 3rd 2017
The rise of online social media over the past two decades has been characterised by constant change and a seemingly never-ending stream of new ‘must-have’ services. It's no surprise that many organisations struggle to take advantage of it, are overwhelmed by it, or become disheartened from their experience of it. So much has been written about the power of social media - good and bad, often with terminology that seems to be deliberately exclusive - that it has become marketing's double-edged sword. Is the reward worth the risk? Can social media *really* be of benefit to your business?... READ MORE ››
Posted September 7th 2017
If, like most people, you have watched at least one James Bond movie then the chances are you’ll remember the elaborate, high concept pre-title sequence. In many respects the success of a Bond movie rests on the impact of the introduction. When you’re creating a promotional video the principles remain largely the same – you’ve got to engage from the get go. There’s only one small snag, Bond gets 10 minutes; at best you’ve got 15 seconds... READ MORE ››
Posted August 4th 2017
In the digital world of today we are sometimes overwhelmed with the numbers of options for the latest app to help us with any number of problems we face. There are apps to tell us how to eat, how to sleep, what to wear and how to clean our houses. The list is almost endless... READ MORE ››
Posted December 2nd 2016
Brands are all about people. To connect with people you need to involve them in a more intriguing brand experience – new approaches that surprise, delight and support your customers from sales and marketing to customer service... READ MORE ››
Posted June 16th 2016
A familiar question to many, generally asked from the back seat, usually whilst sitting in a traffic jam and quite possibly only ten minutes into a three-hour journey... READ MORE ››
Posted June 17th 2015
During a visit to the NASA space center in 1962, President Kennedy noticed a cleaner carrying a broom. He interrupted his tour, walked over to the man and said, ‘Hi, I’m Jack Kennedy. What are you doing?’... READ MORE ››
Posted July 2nd 2013
One of the most powerful tools a brand can use to connect with consumers is positive heritage. A strong heritage provides a brand with tangible roots, natural credibility and a reassuring proof of quality... READ MORE ››
Posted May 7th 2013
With the ever increasing amount of new devices and resolutions it is impossible for brands to adapt without creating new web content for each device or resolution... READ MORE ››
Posted April 19th 2013
Boost your brand engagement by adding digital content to print! READ MORE ››
Posted January 16th 2013
We were delighted to hear the news of Industrial Designer Kenneth Grange’s recent Knighthood in the New Year’s Honours List... READ MORE ››
Posted January 10th 2013
We are all hoping for a good 2013 and although the year has not started well economically at home, there is still reason to feel slightly optimistic... READ MORE ››
Posted February 28th 2012
“It all started with a redundancy… I had always harboured the ambition to run my own company, but like most business owners it took an event out of my control to push me into the decision... READ MORE ››
