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March 20th 2014
A recent commission for Terex saw Green Square co-ordinate the UK and Worldwide launch of the new TLB890 backhoe loader.
This is the second of the new generation of Terex backhoe loaders, the first the TLB840 was launched by Terex with our help in 2011.
The 890 is a powerhouse performer thanks to a new “back end”, twin pumps and a 100hp charge air cooled engine, basically this means that it shifts some! Consequently Terex wanted to convey this via a simple tagline and our suggested line of “Productivity Redefined” hit the spot.
Our big idea was just that, big! We wanted to make 890 look and sound exactly what it is; over 8 tonnes of high performance beast! We decided to bring 890 to life via a series of photographic and film sessions.
We began the photography during Autumn 2011 with location visits to Chesterton Windmill (Warwickshire), the old Massey Ferguson site in Coventry and the Terex Warwick demo site. We also used the same studio that we filmed the TLB840 in but this time for exterior and interior stills of 890.
Filming took place during this summer and early autumn and in total we produced 6 films for the launch. They included the main promo filmed on location in Banner Lane Coventry, Budbrooke Farm in Warwick and Terex Warwick, a film at the Terex Coventry factory, 2 separate customer testimonials, dealer training and the launch event itself.
All launch materials were designed and produced by Green Square. These included brochures, launch event packs, adverts, banners, dealer training packs and web. Green Square also handled all the translations of launch materials for regional launch events.
The TLB890 definitely redefines productivity and Terex hope to sell many of these impressive machines worldwide. So, if you happen to be in the market for a backhoe loader we know just the machine!
