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March 20th 2014
Before parting with our hard earned cash most of us will have visited one of the independent websites, blogs and social media pages littered with customer feedback. How many of us have decided against booking that “special” hotel or restaurant after reading previous customer’s horror stories on Trip Advisor?
Good customer recommendations are the gloss that seals the brand offering. There is nothing more valuable to a brand and to its prospective customers than positive feedback. If people are happy to endorse your product or service then you know you are getting it right. Green Square’s recent testimonial campaign for Valtra is a good example of this.
Valtra tractors are unique machines, in that with over 500,000 factory fit options available, the customer is able to choose a tractor that is built to their very own specification. So who better to sell Valtra than the people that use them?
The current testimonial campaign that Green Square created for Valtra centres on a series of advertisements in the UK and Irish farming journals which link to the customer films we produced.
It’s worth remembering when positioning your brand above the competition – there are no better advocates of your brand than your customers.
