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April 19th 2013
Boost your brand engagement by adding digital content to print!
Augmented Reality offers the ability to view with the aid of an app extra content like video, web links or 3D animation on a smart phone or tablet via a link within a piece of printed material. This includes printed materials such as magazines, brochures, direct mail or product packaging.
This interaction between online and offline means we can link printed material with digital material using a target placed within the printed area of a page.
The target might be an image, barcode or a simple series of geometric shapes. When the AR app or browser plug-in receives the digital information contained in the target, it begins to execute the code for the augmented reality program.
We utilize pre-built apps for viewing Augmented Reality content. This saves the extra cost of creating a custom app for a single campaign and speeds up the process of getting your AR content out to your customers. These apps are free for your customers to download.
