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April 4th 2014
The new Terex TLB990 backhoe loader has now been launched to the construction world.
Superior in every situation and across the toughest terrain, the TLB990 is an assured performer with exceptional manoeuvrability and unrivalled productivity courtesy of the four wheel steering system.
Green Square has been working with the marketing and product development teams at Terex for over 12 months in order to bring the TLB990 to market.
Our involvement starts early as we work on the brand positioning of the product, which means we need to understand the uniqueness of the machine and where it outscores its rivals.
As part of the launch we photographed TLB990 in the studio and on a working site. We also filmed it in Warwickshire for our new backhoe loader product range film.
All TLB990 launch materials were designed and produced by Green Square. These included film, brochures, launch event packs, advertising, display, dealer training packs and web. Green Square also handled all the translations of launch materials for regional launch events.
